Digital Marketing Nanodegree is Now Live!

You’ll master the skills necessary to become a successful digital marketer. Learn about value propositions, marketing objectives, KPIs, targeted personas, customer journeys, marketing channels, content strategy, and more.

Marketing Fundamentals
Building a digital marketing strategy is a journey—let us be your guide. In this course, we offer a framework to help you define your business’s value proposition and branding and map out your customer journey, content strategy, and channels to achieve your business goals.

Marketing Data and Technology
In this course, you’ll learn the value of marketing data and trending technologies and how popular marketing analytics tools, such as Google Analytics, can help you understand your audience, measure the success of your acquisition, understand engagement efforts, and evaluate your user’s conversions to your goals.

Social Media Marketing (Elective)
In this course, you’ll learn more about the differences between the main social media platforms, the importance of planning, how to manage your social media presence, how to build community, leveraging organic and paid, creating effective content for multiple platforms, and actually creating 3 campaigns.

SEO Essentials (Elective)
Search engines are an essential part of the online experience. Learn how websites are optimized in search engine results using link-building, keywords, and UX design. Then conduct a search engine optimization audit in which you’ll offer recommendations for optimizing a website.

Search Engine Marketing (Elective)
Optimizing visibility in search engine results is an essential part of digital marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you’ll learn how to create, execute, and optimize an effective ad campaign using Google Ads.

Digital Advertising (Elective)
Display advertising was the first form of advertising on the web. It’s still a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you’ll learn how display advertising works, how it is bought and sold (including in a programmatic environment), how to set up a display/video advertising campaign using Google Ads, and strategies for effectively reaching audiences across multiple channels.

Email Marketing (Elective)
Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you’ll learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.

You can learn more here https://www.udacity.com/course/digital-marketing-nanodegree--nd018